American Made Grills

AMG logo

American Made Grills is an outdoor grill company located in Huntington Beach, CA that designs and manufactures high-end performance grills, storage solutions, and accessories. Bringing innovation and passion for grilling and out- door living, they are distributed nationwide and their flagship store is located in Irvine, CA.


American Made Grills has been setting trends since, as a growing player in the rising popularity of outdoor kitchen solutions. When they came to us, they wanted to expand their online presence and eCommerce. They knew they had quality innovative products, and wanted to expand their brand through redesign and dynamic content.


We approached the redesign from a marketing viewpoint to identify a problem their customers had, highlight it, and offer the solution. The use of black and white, high-contrast photos adds drama and intensity to the simplified brand-script. The structure of the website and the demands of the eCommerce made Shopify the perfect fit. We crafted a fully responsive site on Shopify, loaded with powerful photo effects, intuitive navigation, and an engaging flow to guide visitors through their product offerings.

AMG Grills Digital Experience
AMG Color Bars
AMG Mood Board