Driving Results Through Strategic Digital Marketing

Automotive Performance Group (APG) is a trusted source for off-road enthusiasts seeking to transform their trucks, Jeeps, and SUVs into conquering machines. Fueled by a shared passion for adventure, APG’s experienced crew offers not just parts, but expertise. They collaborate closely with clients to design and build custom vehicles tailored to individual needs and dreams. Whether you envision scaling mountains or dominating trails, APG has the knowledge and top-quality parts to bring your off-road vision to life.

Challenge

APG was facing several challenges in attracting their ideal clientele and showcasing their expertise online. Here’s a breakdown of the key issues:

  • Low Page Ranks: APG’s website struggled to rank organically for relevant search terms, hindering their visibility to potential customers searching for custom Ford Broncos.
  • YouTube Dominance, Website Deficiency: High-quality videos produced by APG were ranking well on YouTube, but weren’t effectively driving traffic back to their website where conversions could occur.
  • Low-Quality Leads: The website was attracting unqualified leads interested in generic Ford Rangers, not the premium, custom-built Ford Broncos APG specializes in.
  • Technical Expertise Gap: APG lacked the in-house resources and expertise to implement a comprehensive digital marketing strategy.

Solution

Shift Agency partnered with APG to develop and execute a data-driven digital marketing strategy designed to address these challenges and achieve their business goals. Our multi-faceted approach included:

  • Unique, Hand-Crafted Landing Page Designs: We created several visually stunning and user-friendly landing pages specifically tailored to showcase APG’s custom Ford Bronco builds. High-quality photos and videos were strategically placed to captivate visitors and highlight the craftsmanship and exclusivity of APG’s vehicles.
  • Sales Funnel Optimization: We meticulously optimized the sales funnel to guide website visitors through a clear path towards conversion. This included crafting compelling calls to action, streamlining the contact form process, and implementing retargeting strategies to capture potential customers who expressed initial interest.
  • Advanced User Experience (UX): Our team prioritized user experience by ensuring the website was easy to navigate, informative, and mobile-responsive. This catered to the modern car enthusiast who likely researches and compares options on their smartphones and tablets.
  • Search Engine Optimization (SEO): Extensive keyword research and on-page optimization techniques were employed to improve APG’s website ranking for relevant search terms related to custom Ford Broncos. This strategy aimed to attract highly targeted traffic actively seeking the services APG provides.
  • Content Marketing Strategy: Shift Agency developed a content marketing strategy focused on creating valuable content that resonates with APG’s target audience. Engaging blog posts, informative videos, and social media content aimed to educate potential customers about the benefits of custom builds, showcase APG’s expertise, and establish them as thought leaders in the industry.
  • Email Marketing: 
  • Paid Advertising: Strategic paid advertising campaigns were implemented across search engines (Google, Bing, Yahoo), YouTube, and social media platforms. This allowed APG to reach a wider audience actively searching for custom Ford Broncos and generate high-quality leads.
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