A Case Study in Community Healthcare

Cornerstone DPC, a faith-based direct primary care clinic in Sandpoint, ID, exemplifies the power of merging faith-based principles with exceptional direct primary care services. This case study explores the challenges they faced, the solutions Shift Agency implemented, and the impact on their online presence.

Cornerstone DPC: A Mission of Compassionate Care

The landscape of healthcare is constantly evolving, with a growing segment of the population seeking medical care that aligns with their individual needs. Cornerstone DPC steps into this space, offering comprehensive primary care services rooted in core values that resonate deeply with the community:

  • Professional Expertise: A team of qualified healthcare professionals prioritize understanding each patient’s unique needs and background.
  • Trustworthy Guidance: Medical advice is delivered with compassion, building a trusting relationship between caregiver and patient.
  • Empathetic Approach: Cornerstone DPC acknowledges the importance of respecting patients’ personal beliefs and advocates for pro-life perspectives.
  • Faith-Based Support: The clinic’s mission extends beyond physical well-being, striving to offer emotional and spiritual support rooted in love and grace.

Cornerstone DPC’s dedication to serving the Sandpoint community is evident in their unwavering commitment to providing exceptional healthcare with a human touch. However, despite their exceptional service, the clinic faced limitations in effectively reaching their target audience.


While Cornerstone DPC offered exceptional care, their online presence needed improvement. Their website, while informative, presented several challenges that hindered their ability to connect with the community:

  • Outdated Design: The website’s aesthetic lacked vibrancy and failed to capture the clinic’s warm and inviting atmosphere. This could potentially discourage potential patients seeking a welcoming healthcare environment.
  • Limited Patient Information: Crucial details regarding offered services, insurance options, and appointment scheduling were not readily accessible. This created a barrier for patients seeking quick and easy access to this vital information.
  • Technical Expertise Gap: The clinic lacked the in-house resources to implement a comprehensive digital marketing strategy. This limited their ability to effectively reach a wider audience and attract new patients.

These limitations highlighted the need for a strategic approach to bridge the information gap and illuminate Cornerstone DPC’s exceptional services to a broader audience within the Sandpoint community and beyond.


We partnered to address the identified challenges and create a user-friendly online platform that effectively communicates the clinic’s mission and values. Our data-driven approach focused on several key areas:

  • Unique, Hand-Crafted Design: We revamped Cornerstone DPC’s website with a design that exudes warmth, approachability, and reflects the clinic’s core values. Soft colors, engaging visuals, and a user-friendly layout create a welcoming online environment that mirrors the patient experience at the clinic itself.
  • Advanced User Experience (UX): Streamlined navigation, clear calls to action, and a mobile-responsive design ensure a seamless user experience for all visitors, regardless of their device. According to a 2023 Statista report, over 57% of all web traffic globally comes from mobile devices. By prioritizing a mobile-friendly design, we ensured that Cornerstone DPC’s website is accessible and user-friendly for the majority of potential patients who may be researching healthcare options on the go.
  • Search Engine Optimization (SEO): We implemented comprehensive SEO strategies to enhance Cornerstone DPC’s website ranking for relevant search terms like “faith-based healthcare Sandpoint,” “direct primary care near me,” and related keywords. This increases organic visibility, attracting potential patients actively seeking the services Cornerstone DPC offers.
  • Content Strategy Development: We collaborated with Cornerstone DPC to craft a content strategy that educates the community about the benefits of direct primary care, highlights the clinic’s philosophy of faith-based care, and showcases patient testimonials. This fosters trust and positions Cornerstone DPC as a leading provider of faith-based healthcare in the Sandpoint area.


The revamped website and strategic digital marketing efforts have yielded significant results for Cornerstone DPC:

  • Increased Website Traffic: Since the website redesign and SEO implementation, Cornerstone DPC has witnessed a 20% increase in website traffic month over month! This translates to a significant increase in the number of potential patients discovering the clinic online.
  • Enhanced Patient Engagement: The user-friendly website design and informative content have led to a 20% increase in average time spent on the website. This indicates that visitors are finding the information they need and are more engaged with Cornerstone DPC’s offerings.
  • Stronger Community Connection: The website now serves as a valuable resource for the Sandpoint community, building a stronger connection between Cornerstone DPC and the people they serve.

Overall, the collaborative efforts between Shift Agency and Cornerstone DPC have resulted in a flourishing online presence that effectively bridges the information gap and connects the clinic with its target audience. The increased website traffic, enhanced patient engagement, and streamlined appointment booking system demonstrate the positive impact of the implemented strategies. Cornerstone DPC is now better equipped to serve the Sandpoint community and fulfill their mission of providing exceptional, faith-based healthcare with a human touch.

Shift Agency is proud to partner with organizations like Cornerstone DPC that are dedicated to making a positive impact on their communities. We look forward to continuing to support their growth and success in the years to come.