DRDA
A Fresh Start for a Trusted Firm
DRDA, a well-respected accounting and advisory firm, came to us with a simple request: “Please help us escape our hacked website nightmare.” Their old site had more holes than a Swiss cheese sandwich, with broken navigation, outdated content, and zero user confidence. We knew it was time to rebuild, rethink, and relaunch their digital presence with a focus on clarity, security, and user experience.
Company
DRDA – Certified Public Accountants & Business Advisors
Industry
Accounting, Auditing, Financial Consulting, and Tax Advisory sector
Location
Location Houston, Texas
Results
- Security: protected site, no more hacks.
- Speed: much faster loading.
- SEO: steadily improving rankings.
- Customer experience:
- Clients spend more time on the site
- Fewer customer service calls
- FAQs handle common questions
- Internal pride: the DRDA team now feels confident and proud to showcase their website.
Tech stack
- CMS: WordPress + Elementor
- CRM: HubSpot (custom integration)
- Hosting: Secure VPS with daily backups, firewall, and 24/7 monitoring
- Plugins: Reduced from 47 → 8
Our role
- Full website rebuild and redesign
- SEO optimization and content creation for all pages
- Custom HubSpot CRM integration
- Security hardening and hosting setup
- Navigation restructuring and client portal streamlining
- Branding refresh (fonts, colors, layouts)
- Performance tuning (plugin reduction, speed optimization)
The Challenge
DRDA’s website had been hacked multiple times, leaving their team frustrated and their clients nervous. Information was scattered, client forms were hard to find, and to make matters worse the previous developer had installed random plugins like WooCommerce (a plugin used for selling products online). Their credibility was taking a hit, and customers were literally calling in afraid to use the site.
Our Approach
We started with a clean slate. Our team rebuilt the website from the ground up, beginning with a deep dive into DRDA’s search rankings and service structure. We reorganized their services into a logical, user-friendly format and mapped clear journeys for both new leads and existing clients.
On the design side, we refreshed their branding with modern fonts and a clean, timeless color palette. Navigation was completely restructured, portals and forms streamlined, and accessibility was brought up to ADA standards. The guiding principle? Every visitor should know within five seconds what DRDA does, and be able to find what they need within a click or two.
The Solution
Complete rebuild & redesign on WordPress + Elementor
Fresh content & SEO optimization for every page (yes, we handled the writing too!)
Custom HubSpot CRM integration to track leads and client interactions
Secure VPS hosting with daily backups, firewall, and 24/7 monitoring
Streamlined navigation & client portal for easy access to resources
Performance tuning: cut plugins from 47 down to just 8!
Branding refresh: fonts, colors, and layouts that bring a modern, professional feel
Results
Security & stability
No more hacks, and DRDA can finally sleep at night.
Speed
Site loads lightning fast with fewer plugins.
SEO
Rankings are steadily climbing.
Customer experience
Existing clients spend more time on the site, customer service calls have dropped, and FAQs now handle common questions.
Internal pride
The DRDA team now loves sending prospects to their site instead of apologizing for it.
Client Experience
One of our favorite moments? DRDA was so excited about the new design that they wanted to launch before we had even finished all the pages. That kind of enthusiasm is why we do what we do.
Their team told us the new site feels professional, easy to use, and finally reflects the level of service they provide. For the first time in years, they’re proud to say, “Check out our website.”
Shift Agency Perspective
We loved this project because it represents what Shift does best: turning chaos into clarity. From hacked to high-performing, DRDA’s new site is proof that a thoughtful rebuild (with a big emphasis on user experience) can change not just how clients see a business, but how a business sees itself.