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MBA Inventory

MBA Inventory is an online platform inspired by the best-selling book, The 5 Languages of Appreciation in the Workplace. It offers an advanced assessment tool designed to improve workplace relationships and employee engagement. The company approached Shift Agency to revamp their online presence with a new website and a scalable hosting solution to ensure smooth user experience.

Challenge

MBA Inventory faced multiple challenges with their existing setup, including:

  • Outdated Design: Their old website had an outdated look and feel, which was not in line with current design trends and user expectations.
  • Scalability Issues: As their user base grew, the platform struggled to handle increased traffic, leading to performance slowdowns during high-demand periods.
  • User Engagement: The existing user interface made it difficult for users to navigate the site and engage fully with the platform’s assessment tools.
  • Hosting Limitations: The platform’s hosting was not equipped to handle sudden traffic spikes, causing slow load times and a poor user experience.

Content Management: Updating content on the old site was time-consuming and required a more efficient system to keep pace with their growing audience.

Solution

Shift Agency addressed these challenges with a comprehensive approach:

  • Modern WordPress Redesign:
    • Developed a fully responsive and mobile-friendly website on WordPress, providing a fresh, modern design that aligned with the brand’s mission and user expectations.
    • Implemented user-friendly navigation and a streamlined assessment process to improve user engagement and satisfaction.
  • Scalable VPS Hosting on Digital Ocean:
    • Set up a scalable VPS hosting solution that could automatically adjust to manage traffic fluctuations, ensuring reliable performance even during periods of high traffic.
    • Introduced load balancing and auto-scaling features to guarantee smooth operation during peak usage times.
  • Enhanced User Experience:
    • Focused on creating an intuitive interface that made it easier for users to complete assessments and access resources.
    • Ensured the site was accessible on all devices, improving engagement for users on mobile, tablets, and desktops.
  • Improved Content Management:
    • Integrated an easy-to-use content management system within WordPress, allowing the MBA Inventory team to quickly update and maintain the site without technical difficulties.

Results

The partnership between MBA Inventory and Shift Agency yielded impressive results, enhancing both the user experience and the platform’s performance:

  • Increased Website Traffic: Following the website redesign and hosting improvements, MBA Inventory experienced a 15% increase in website traffic within the first three months. This rise in traffic reflected greater visibility and more users discovering the platform.
  • Enhanced User Engagement: The new streamlined interface and improved user experience led to a 20% increase in average time spent on the platform, showing that users were more engaged and found the platform easier to navigate.
  • Faster Content Updates: With the newly implemented content management system, MBA Inventory’s team was able to update the website more efficiently, reducing update time by 20%, allowing for quicker content adjustments and more timely responses to user needs.
  • Improved Mobile Accessibility: The mobile-friendly design contributed to a 25% increase in mobile traffic, ensuring that users across all devices had a seamless experience.
  • Optimized Site Performance: The VPS hosting solution enabled MBA Inventory to handle increased traffic without disruptions, resulting in consistent performance during peak traffic periods and faster page load times.

Overall, these improvements have significantly enhanced MBA Inventory’s ability to serve its growing user base effectively, positioning the platform for continued growth and success.

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