NeuroSky
Improving UX & Navigation for a Neurotechnology Brand
NeuroSky partnered with Shift Agency to refine and improve the usability, consistency, and navigation experience across key areas of their website.
As their website content and resources continued to grow, they needed a more consistent, scalable, and user-friendly experience to better support product information, resources, and ongoing updates.
The challenge
NeuroSky’s website faced several UX and consistency challenges across navigation, layout, and content structure. Inconsistent styling between pages, misaligned elements, uneven spacing, smaller font sizes, and unclear visual hierarchy created friction in the user experience and affected readability across devices.
The desktop and mobile navigation also needed refinement to improve clarity and accessibility, while key sections like News and Resources lacked a cohesive structure. NeuroSky needed a practical way to improve usability and consistency while creating a stronger foundation for future content updates.
The solution
Shift worked closely with NeuroSky through an iterative UI/UX refinement process focused on navigation clarity, visual consistency, readability, and overall usability.
We standardized layout structures, spacing, and typography across desktop and mobile, implemented a more cohesive navigation system with sticky headers and improved dropdown behavior, and restructured key sections such as the homepage, contact page, and News, later refined as “News & Insights,” to improve content hierarchy and user flow.
Additional enhancements included improving asset quality through SVG implementation, aligning components with brand guidelines, and refining interactive elements to create a cleaner, more intuitive website experience.
