Novo Nordisk
Scaling Digital Operations for a Global Healthcare Leader
Novo Nordisk partnered with Shift Agency to support and scale their digital operations within Adobe Experience Manager (AEM).
With a large, compliance-driven ecosystem, they needed a reliable partner to execute updates quickly while maintaining consistency and performance across their sites.
The challenge
Novo Nordisk needed to manage a high volume of ongoing content updates and campaigns while adhering to strict brand and regulatory requirements. Working within a complex AEM environment, their team faced challenges in maintaining consistency, avoiding errors, and accelerating publishing timelines without compromising quality or compliance.
The solution
Shift provided ongoing AEM and digital support, streamlining workflows and improving execution across content updates, landing page development, asset management, SEO, UX alignment, and QA. By implementing structured processes and proactive coordination, we enabled faster publishing, reduced errors, and ensured all updates met brand and compliance standards.
