The Summerset Superstore is an outdoor living retail company located in Orange County, CA. They design and manufacture outdoor kitchens, fireplaces, high-end patio furniture, spas, and a slew of accessories.
The Superstore has been setting trends as a growing player in the rising popularity of outdoor kitchen solutions. Having been featured on several Property Brothers episodes. In our initial kickoff meeting, Kevin at the Superstore wanted to increase their online visibility and expand into eCommerce. With their innovative products were in high demand and he knew it was time to begin a complete redesign with dynamic content.
We started the redesign from a user experience perspective and identified common problems their customers were having. Our solution provided dynamic photography showcasing the products they carry and a thought-provoking catchphrase “Your dream oasis awaits!“. We used black and white, high-contrast photos to add drama and intensity to the simplified brand script. The structure of the website and the demands of eCommerce made Shopify the perfect fit. We crafted a fully responsive site on Shopify, loaded with powerful photo effects, intuitive navigation, and an engaging flow to guide visitors through their product offerings.